Sunday is generally one the best and great day for opening a business. However, this has been contrary to many people in business who take it as a normal resting day. In some countries such as, Australia, Canada, and United States, each state has got rules on trading hours, hence slowing down the rate of business on Sundays. In other countries these hours are controlled by the municipalities, they do it for both Sundays and Holidays, in reality this work’s against people owning businesses who would want to continue with their businesses.
The truth is, this is one of the best days of the week to have your business running, preferably between 10:00am to 6:00pm; we call it shopping rush hours, hours that everyone wants to shop at the beginning of the week. Ask yourself why most of the retail shops are opened during this day without a fail, because it is a big day to make profits.
Target Sunday Hours
Let’s discuss some of the factors that you should look at before making a step to opening your shop
Before taking step towards opening your business premises, you must consider the flow of the people into the market since it is the very reason why you should close or open. In a city or town traffic is always normal and advantage should be taken over that by selling what would attract them no matter how busy they might seem.
It is of paramount importance to know whether your customers are always on that day. Maybe you might be selling a product that its main target market are pastors and bishops who commits that whole day to their churches, if so then is advisable to keep off the market until the following day when they will be present to buy your products.
Demand for your product
How much do they require your product or service? Are they really in need of it? Is it urgent/ If so then join the market on Sunday, or else you will definitely lose a lot in your business. Remember that apart from fulfilling desires, we are in business to make profits.
In case there is inflow of customers into your shop will you must be in a position to manage them? If you will not then sit down and relax because not working with speed might frustrate many customers who are in a hurry to urgently attend to other things, hence you can easily lose them. In case you learn that you might frustrate them with your swollenness, then you should consider hiring someone for that days’ work to accelerate your speed which is what is required that day.
Build relationships, communicate and always remind your customers that you care, remind them about the products you have for that day. This can be done through texting them, websites or even personal mails.
This definitely will build their confidence to trust your services and products even more. Great customer service plays a vital role in retaining customers and maintaining financial success. While they are receiving lots of messages in their mails yours should stand out just to make them notice you.
Running an attractive promotions
Promotion is an attractive way to attract customers, more so during traffic when everyone is rushing for shopping. However, you must do it in a unique way that buyers will always remember. Though they are effective in generating sales, do not be attempted to offer a discount that eats up your profits.
Currying out creative pricing or sales strategies will allow you to entice customers without killing your profits or negatively affecting your brand.
Carry out a research on what type of communication most of your target market use, if it is a certain radio, TV station or any other way that they find more interesting to receive communications then do not hesitate to reach them through what they love most. Make them know that you are part of the news wherever they sit down to listen. Always remind them about the best product you are offering, remind them that you are also running sales promotions such and such a day. Definitely it will work for you.
Do your competitors open their businesses on Sundays? If not, do not worry because it is time to grab their potential customers by taking advantage by offering great services, unique and products at affordable prices. Offer uniqueness and quality once their customers are at your business for service; give them every reason to visit your business again and again.
Location is also an important aspect to consider. You need traffic for your business to do well. Your location must be a busy place where people can and see your products whether buying or not. You need to be in a place that your customers can easily access car parking without stressing themselves.
Hey! Not to forget this, great site can help you in catching excess customers from nearby business, if you are situated near an entertainment area or even a restaurant, then that would be a plus
Be Ready for the Day
This means that you must be ready and comfortable with doing business on Sundays. Don’t just do it because you get bored being at home and so your business should keep you busy. You must be self driven, with this you are in a position to relate to your customers without any stress or worry. Not being ready can contribute to losing your potential customers.
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Imagine coming to buy from Mr. In your arrival you order a product in response you see Mr.X busy with his mobile phone. Once you realise that he has not gotten you, you once again order then he again takes some time to bring you what you had ordered. In his arrival he brings you what you did not order. What will be your reaction? What will you feel? Will you really come back to that shop?
That is what your customers feel whenever you go to the market while you are unsure about yourself or not ready for the day.