Target Return Policy allows a buyer to return unopened item or product within 90 days or a specific day as would be put by the company, shop, or store of the original purchase date. A receipt is not always an issue here; rather they can look up your order if you made a purchase via Visa, Master Card, Personal check, Target Gift Card or any other way.
Having a return policy can help in attracting or pushing away customers because it can bring a sense of belonging to your customers.
Target Return Policy
A group of customers were interviewed in a recent Harry Poll as them what they think about a good return policy, 91 percent of those interviewed said that a return store policy was important when making decisions of purchasing an item.
A study on target return policies by the University of Texas-Dallas found that policies that provide more time for returns and refunds that have a larger percentage of the original cost are the most effective increasing overall sales.
Many countries have introduced this in to store owners, for instance United States introduced laws that governs target return policy, though they might differ from one state to the other.
Some of the importance of introducing this system into your store, shop or market is because they are;
Key to attracting and keeping customers
Important and a strategic way of increasing sales
Here are some tips for creating a fair return policy that satisfies customers and keeps them coming back;
An easily understood policy:
Write a return policy that is easy to understand, for customers should be in a position to read, understand and relate to it immediately they come across it. Put in a simple, brief, and in different languages that people can be able to understand better and faster.
Also be clear on the items/products to be accepted, the condition they must be in during the return.
Generous return window:
It is advisable to offer a generous return window. Do not make the policy headache by giving customers tight deadlines for sending back their items. We have different shops with different deadlines such as; 90 days return while there is Nordstrom in United States which doesn’t have deadline returns.
The biggest question is, between the two which attracts customers and buyers the most? The one with a friendly timeline.
Include a return label:
Ensure that every package in your store or shop has a return label and instructions as to how they should be taken back. Labeling will make it easy for any customer to see and understand the policy.
Allow for in store returns:
It might sound a bit difficult because it is a new culture and many expect otherwise and so it might develop uneasy feeling about this. Though, it is wise enough to offer a return e-commerce orders in your physical store. This is a standard for offering many and major retailers.
Take advantage of cell phones:
Most companies have forgotten of healthy customer relations. To keep healthy relationship, ensure that you have mobile number of every customer who visits you shop to buy an item. This will clearly enable you to communicate the return policy through SMS or a call. By doing this, you create more jobs to the community.
Promotion and Community Events
Ensure that you completely take advantage of such times. Plan and ensure that your return policy is discussed or talked about during the event. Use every opportunity to ensure that the public understands it. Even to those who are not yet your customers.
Get customers’ feedback:
The best way to get a feedback is to genuinely and with a lot of concern ask your customers about this policy. This can be handled through various charnels such as; SMS, calls, surveys or any other unique way.
Create Communication mail:
Creation of mail can help the customers in directly contact the shop in case they have an issue with the product.
Take an example of Glossier, New York based women’s skincare and cosmetics company with millions of online sales each year have provided communication mail, that is [email protected] which helps a lot.
Make it Accessible:
Take advantage of your website and create a link that would make it more accessible for any individual who has an issue with both the product and the target return policy.
Ensure that your staffs aware of the policy:
If you have a staff fulfilling orders or dealing with customers, then you must ensure that they are not only aware of the policy but fully understand it inside out.
A good habit is to have one person handle a return docket from the beginning to the end. This reduces chances of “crossed wire” and other communication problems.
Target Return Policy targets any household and electronic items, clothing and many other varieties of products and items sold in a shop, store, or even a supermarket. This is the best way that a store or a company can build lasting relationship between them and their customers.
However when making a decision of having one, have in mind that we had customers who would want to take advantage of a good policy. So you must develop a method of tracking customers with the habit of returning items every now and then.
The catch is not to harass or penalize innocent customers, rather to stop those who want to take advantage.
Read More: Target Location
Long term strategy, consider your current weaknesses in your return process. How many of those elements that make up best experience. You can also benchmark yourself against the industries and competitors.
To get it right, target return management must touch many parts of your business such as customer experience, supply chain management, inventory, and customer service. More often than not, it requires a specific technology to make sure all of these operations can work together to provide a seamless return experience, at a price you can definitely afford.